Formula One™ is gaining momentum as it expands further into media, commerce and tech. As the sport grows, leaders are navigating how to fuse innovation with human touch to deliver the precision and performance the franchise demands.

Join Axios x The Race for an evening event during Formula 1™ Grand Prix race week in Austin for an event about the future of F1™ off the track. We’ll explore the growing number of luxury sponsorships, streaming opportunities and investments fueling the motorsport’s growth — and what they reveal about building a premium global brand.

Please see our Axios event rules here.